Frase Review

PPW Editor's Note:

Frase is also known for its ability to optimize content. Frase is great at helping generate content briefs by looking at what other ranking sites talked about for a particular article or keyword. Frase does have their own AI writing tool that has been developed in-house. While this tool is constantly showing new uses, it will not provide the same quality outputs as Gpt-3-based tools (yet, or maybe we just need to learn how to better use it.)If you are running a content writing agency, Frase is a must-have tool, from performing research and collecting facts and figures to comparing how your content stacks up against the other front page results.

Price 4.4
Output Quality N/A
Ease of Use / Interface 4.4
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Review Overview

Unlike our comparative reviews, we won't be comparing Frase against any other tools in this individual AI-Writing Tool Review. Our sole focus is to objectively identify the tools strengths and optimal use cases to help writers achieve the best performance. This is a totally unbiased resource to help you decide whether this tool is for you or not. If you would like to view our comparative reviews, click the link below.

Comparative Reviews

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Research is essential to creating high-quality content. And when it comes to research, there is no shortage of AI and SEO tools to help you get the job done. However, it’s challenging to know which one is right for you with so many options on the market. So we've reviewed Frase, an AI tool that promises to make research faster and easier.

Frase is an affordable software and AI writing tool that has become increasingly popular in recent years because of its many valuable features and wide range of applications. So whether you're looking for a way to improve your workflow or gain deeper insights into your search engine ranking, Frase has everything you need.

We have utilized this tool for different purposes, including content research, to develop topics and improve our SEO strategy for each blog post. It has also been beneficial in optimizing our website for SEO. It is a major time-saver and adds an extra layer of reliability to any content. Let us go over these features in greater detail.

What Is Frase?

Frase is an excellent tool powered by AI that does the research for you and creates high-quality SEO content. It identifies the questions your target audience is frequently asking and creates topic clusters based on this. It also provides you with the relevant data and detailed content briefs that you need to create comprehensive and engaging content and fill content gaps.

Features of Frase

Frase has several powerful features that make it an essential tool for anyone who works with content or data. These include:

Questions and Topic Research

Frase uses advanced machine learning algorithms to identify the most relevant content and questions your target audience is asking, so you can create content that's tailored to them.

This feature helps automate your research process, allowing you to stay on top of all the trends, opening up content opportunities, and generating high-quality content briefs quickly. If you want to answer FAQs in your article, this feature is also very useful.

Content Writing

Frase can help you generate high-converting, SEO-optimized content. You can improve the quality of your existing copy with automatic passage paraphrasing and rewriting. It acts as both a content editor and content creator. It's perfect for those who want to create SEO-optimized content, as it will help you include all the relevant keywords and phrases. While it's not a replacement for content writers, it might be an affordable alternative. 

AI-Generated Content Briefs

Another outstanding feature of Frase is it can generate content briefs for you based on the relevant content it collects. This is helpful if you're struggling to develop ideas for each piece of content on a daily basis.

It's also useful if you want to get an overview of a topic quickly before diving deeper into research. The AI-generated content briefs are always well-researched and comprehensive, so you can be confident you're getting quality information. It includes lots of factors in your content brief, like:

  • Overview
  • People Also Ask Section
  • SERP
  • Topic Clusters
  • Top 20 topics
  • Headers
  • Questions
  • Statistics and
  • External Links

Frase Answer Engine

Frase’s Answer Engine is the first AI-based Chatbot. It's programmed to crawl your website and figure out what you're about. It then creates a smart knowledge base to address all users' questions.

Content Optimization

Frase also has a content optimization feature that allows you to improve your existing content. It helps you optimize your content for a specific keyword and you can check the monthly search volume.

It is an extremely useful feature, as it can help you save time by allowing you to compare your content quickly with the top 20 ranked results on Google. 

Content Analytics

Frase's content analytics feature allows you to track the performance of your content and see how it's performing in terms of engagement and SEO. This is helpful for understanding what's working well and what needs to be improved. 

It can help you identify high-growing opportunity keywords you are not yet ranking for and pages in your site that are declining in rankings.

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Who should use Frase?

Frase is an essential tool for anyone who works with content or data. Whether you're a content marketer, an SEO specialist, or a data analyst, Frase gives you the insights and capabilities that you need to succeed in your field.

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Frase offers different pricing plans to suit the needs of other users. You can choose from Basic, Team, or Enterprise, depending on your requirements and budget.


The Basic Plan starts at $44.99 per month or $39.99 if paid annually. It includes:

  • One user seat
  • 30 Documents per month
  • 250 users to engage with Answer Assistant per month
  • Google Search Console
  • Automated content briefs
  • Content scoring
  • Content editor
  • Project status setting
  • Custom templates
  • Outline builder


This plan costs $114.99 per month or $99.99 if paid annually. It is ideal for small teams. Besides the features of the Basic Plan, the Team Plan includes:

  • Three user seats
  • Unlimited documents per month


We recommend this plan for larger organizations that need more comprehensive features. But, of course, the bill you get depends on what you need in this plan.

  • Custom pricing depending on your needs
  • Unlimited users
  • Unlimited documents per month
  • Provides premium support, with a dedicated implementation manager and customer success manager.

If you're not sure which plan to choose, Frase has a Free Trial that allows you to test out all the essential features. So you can try out the tool and see if it's a good fit for your needs before committing. The Free Trial allows you to:

  • Create or optimize five documents in total
  • Research unlimited relevant questions
  • Crawl through the Google search console once 
  • Test one answer engine for 30 days
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After trying this tool, we've come to the following conclusions:

Frase Pros:

  • 1. Highly Committed Customer Service

    Frase's customer support feels like a premium service and is a lovable feature of this software. You can contact their team via email or live chat if you have questions or feedback about the platform. The email replies arrive within 1 business day. Their live chat support is available Monday through Friday from 9 A.M. to 6 P.M. (EST).

  • 2. Extremely User-Friendly Interface

    Frase is designed to be as user-friendly as possible. The interface is clean and streamlined, so you can easily find the features and detailed instructions that you're looking for. But that's not why it shines in this department. Frase has video guides and detailed tutorials that show you exactly how to use each feature.

  • 3. Flexible Pricing Plans

    Another critical benefit of Frase is its flexible pricing plans. Whether you're working solo or have a large organization, you can choose a plan with a reasonable price that fits your needs and budget. 

Frase Cons:

  • 1. Some Features Are Still in Beta Testing

    While Frase is a powerful AI tool, it's important to note some of its features are still in beta version. As a result, you may encounter some bugs or glitches that need to be ironed out.

  • 2. Poor AI assistant results

  • You may still need to verify the accuracy of the results provided its AI assistant.

  • 3. Inaccurate

    The Summarize and Rewrite feature specifically sometimes generates inaccurate results. While it can fill topic gaps and helps the content creation process, it sometimes produces results that make little sense. 
Is Frase free to use?

No, Frase is not free to use. However, they offer a Free Trial where you can test out all the platform's key features for a limited time.

Do I need any technical knowledge to use Frase?

No, you don't need any technical knowledge to use Frase. The platform is designed to be a user-friendly feature AI writer as much as possible.

How often are Frase's features updated?

Frase's team is constantly working on new features and updates. So you can expect to see new features and improvements from time to time to help speed up the content creation process.

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